Tuesday, April 19, 2011

dCc Inside Interview: Luxury Monograms

As a true lover of all things monogramed - In order to celebrate the official launch of the fabulous new company Luxury Monograms - I have decided to do an interview with the darling founder Melanie (also behind the Iconic Blog!) to learn more about the inspiration behind her designs. I am currently going gaga for her chic line of monogrammed items - they are perfectly preppy with a twist. 

What was your inspiration behind staring Luxury Monograms?
I wanted to start Luxury Monograms because I already had a successful e-commerce business that allowed Sorority and Fraternity members to customize clothing online and I saw a lack of good online options for personalized home decor. I am an avid design blog reader and I started seeing more and more beautiful uses for monograms but they were never on any fun, contemporary fabrics. And so the journey began. Because my husband and already own a production facility I knew that I could really control the quality of my products and also try and keep the prices as low as possible. I love monograms and there are some very affordable trinket sites, but whenever I was searching for beautiful monogrammed home decor I was astonished how expensive the items were. We also manufacture most of our items in the US at our facility, which I think is wonderful.

What are your favorite pieces in your new line? (aka What do we all need to rush out and purchase first? ! )
My favorite pieces are the ones that I chose to feature in our ad campaign. In particular, I love the bold orange throw pillow customized with the Greek key border. I am having such an orange moment and I love Greek key on anything. I'm also crazy about anything in our leopard linen fabric. It is deliciously luxe and fabulous. The placemats in it are so glamourous with white plates and gold flatware.

Do you personally design all of the products?
I do personally design all of my products. I scour NYC searching for the best fabric sources and inspiration for the monogram designs. I get inspired by anything from a fab shade of lipstick, to beautiful flowers at the farmer's market. The places that I travel constantly expose me to new design ideas and ways to use color. Home decor is a new area for me, but I have such a passion for having a beautiful home and helping others achieve the same.

What do you think is the chicest way to add a modern monogram to your home?
I think that throw pillows are the chicest way to add monograms to your home. There are so many uses for them such as on your couch, bed, desk chair, nursery or even in your backyard. They make such a statement at a picnic or at the beach.They look darling in children's rooms and I've even heard that teens love them in their dorm rooms! I've had a bunch of samples on my couch the last few days and my friends are constantly swooning over them. I had always loved monograms but as soon as I started working with them on a daily basis, and people started sharing with me how they used them, I became obsessed! There really is no better touch to a home than a monogram, and people love anything with a monogram as a gift.

Congrats Melanie on your amazing new venture!! Cannot wait to decorate my new home with many fabulous Luxury Monogram products!


xx,
dCc




{images compliments of: Luxury Monograms}

3 comments:

  1. Thank you so much for featuring me! Such an honor.xx

    Melanie
    www.theiconicblog.com

    ReplyDelete
  2. Oh I love this post! I'm currently customizing everything for bday/wedding/shower gifts so these finds are perfect! THanks for the tip...so invaluable!

    Btw, Haute Khuuture just celebrated the 1-year mark and I'm celebrating with a HUGE giveway! Would love to see you stop by when you get a chance!

    Happy Tuesday hun!

    xo-Julie

    Haute Khuuture Blog

    ReplyDelete
  3. Fabulous pieces, photos and interview! I really enjoy it...

    ReplyDelete

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