Perfectly minimal, yet undeniably chic. That is what makes Negative underwear so utterly irresistible. The brand is designed with the modern woman in mind and was created to fill a void in the marketplace making no-frills skivvies chic (and also comfortable!). I truly adore their pieces, particularly the Balconette Bra. While we often focus soley on our appearance from the outside it's time for a little investment in what we are wearing underneath it all.